Class 12 Business Studies students, along with students from Shearwater Steiner School, recently travelled up to Movie World for a marketing presentation.
The Education arm of Village Roadshow, that own Movie World,provided an informative and interesting presentation offering students with an opportunity to better understand the marketing practices of real-world businesses, particularly in terms of new marketing techniques such as harnessing the power of influencers.
Following the talk students were free to experience the Park and observe all aspects of the marketing approach from timed photo opportunities with characters, to a mock stunt car movie that Zane of course managed to get a starring role in!
Lisa Burnett
Business Studies/Acting Director of High School
